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The improvements and activities to be provided in the District will be funded by the levy of assessments. The revenue generated by the assessments to be levied may be utilized for some or all of the following services and programs:

A. The construction and maintenance of the new vehicle dealers freeway sign will be included as a service or program funded by the proposed BID. The BID new vehicle dealers within the BID will participate in the design, operations and maintenance of the new freeway sign;

B. Pay for marketing and advertising to promote the area as a destination point;

C. Banner program for area to promote the District;

D. Organizational operations and staff; and

E. Day-to-day administration of and staff for the District. (Ord. 3125 § 1, 2009).