When any Person or firm by use of signs, circulars, cards, telephone book, or newspapers advertises, holds out, or represents that such a Person is conducting a business within the City, or when any Person holds an active license or permit issued by a governmental agency indicating that such Person is in business within the City, or when any Person indicates any other evidence of transacting and carrying on business as may be defined elsewhere herein and such Person fails to deny by a sworn statement given to the Director of Finance that he is not conducting a business within the City, after being requested to do so, then the foregoing facts shall be considered prima facie evidence that such Person is conducting a business within the City.

A license issued during any prior year to the same Owner, tenant, or Occupant for the same place of business shall be prima facie evidence in any court or administrative proceeding that the business was continuously operated by the same Person or firm from said prior year to the current year. (Ord. 2537 § 1, 1992).