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A. The goals of the Commission shall be as follows:

1. Assess the job needs of the residents of Chula Vista, and after doing so, engage in a variety of activities that will help create, retain and attract jobs and capital investment that will meet the employment needs of the community.

2. Help ensure that there are adequate educational programs available to support the instructional needs of the jobs being created.

3. Immediately establish a specific plan of action to help implement the objectives of the City Council.

4. Help assure prospective industrial and commercial developers and existing commercial and industrial interests of the cooperation of the City to benefit both business and the community.

5. Catalog current and planned industrial and commercial sites, and furthermore, identify other potential industrial and commercial areas that would complement and not interfere with existing and planned residential developments.

6. Work with the Planning Department to coordinate land use designations appropriate to current and future market demand.

7. Work with realtors/developers to market Chula Vista as a viable alternative to other Southern California markets.

8. Work with planners and developers to encourage retail and resort land uses (e.g., restaurants, retail promenades and other commercial recreation facilities) with specific design criteria that will encourage development most beneficial to the City’s long-term interests.

B. The initial plan of action of the Commission shall be as follows:

1. In conjunction with City staff, help develop and maintain a system to ensure the prompt and expeditious review of industrial and commercial development applications.

2. Communicate and coordinate with the South County Economic Development Council in achieving the objectives of the Commission.

3. Enlist cooperation of all utilities and major financial institutions to provide the facilities to support an industrial and commercial development program.

4. Notify and establish lines of communication with national and regional Economic Development Commissions, industrial and commercial real estate brokers and developers concerning the plans and objectives of the Commission.

5. Help develop informational materials concerning the economic and commercial possibilities of Chula Vista to be transmitted to representatives of interested companies.

6. Work with the Development Services Department to redevelop areas of Chula Vista.

7. Work with City staff to revise a brochure for national distribution presenting summary information on Chula Vista’s industrial, commercial and labor markets.

8. Encourage the development of transportation modes to support industrial and commercial development. (Ord. 3211 § 4, 2011; Ord. 2380 § 2, 1990; Ord. 1215 § 1; prior code § 2.1301).