The purpose of these procedures is to establish a process for the initiation of General Plan, sectional planning area plans, general development plans, specific plans, and precise plans (land use plan amendments) or rezoning of any property within the City of Chula Vista. The initiation process is intended to seek Planning Commission or City Council direction on whether to commit City resources to potentially make changes to a land use plan or to rezone property within the City of Chula Vista. The initiation process is not intended for every proposed land use plan amendment or rezoning of property and City staff are hereby exempted from it. It is only intended for land use plan amendments proposed by a private person that from the outset may or may not have the support of staff, and as such are being referred to the Planning Commission or City Council for review. (Ord. 3404 § 1 (Exh. 1), 2017).