A. In order to carry out the purpose and intent of this chapter insofar as alcoholic carbonated beverages sold in glass containers are concerned, the City Council desires to provide consumers of said products with a fair choice between purchases of said products in disposable or nondisposable containers and to clearly demonstrate the economic advantage to the consumer as well as the community in making said purchases in the nondisposable, returnable containers.

B. All retail stores dealing in and selling alcoholic carbonated beverages dispensed in disposable glass containers or cans shall from and after November 1, 1972, insofar as reasonably possible, maintain in stock and on display in the merchandising area where said beverages are displayed for sales purposes a quantity of each brand of said beverages for sale in nondisposable, returnable glass containers, if in fact the manufacturer of said beverage does produce or bottle said beverage in glass nondisposable, returnable containers for purposes of retail package sale.

C. In addition, the retail store owner shall maintain and prominently display a sign in sizes not smaller than eight and one-half inches by 11 inches. Said sign shall carry substantially the following messages relative to environmental problems: “Improve your environment. Buy beverages in returnable bottles and return them.”; “Keep your city clean. Buy returnables and return them.”; plus a message relative to economic advantage: “Returnable bottled beverages have greater economic value – if you return the bottles.”; “Beverages bought in returnable containers are a better buy than those bought in nonreturnable containers.” Other messages of substantially the same import may be substituted therefor from time to time; provided, that the message content has been approved by the Environmental Control Commission of the City. (Ord. 1424 § 1, 1972; prior code § 35.503).