a. Street Name Signs. Street name signs shall have special mountings and frames to identify streets as being a part of the new Bayfront community. The sign copy and construction shall reflect a unified style and colors.

b. Directional Signs. Directional signs at intersections will help establish gateways to the redevelopment area and may include such generic information as convention center, marina, special use park, wildlife refuge, etc., as necessary. Directional information for private developments may be included as part of a sign program, subject to the review and approval of the Zoning Administrator. Information will be clustered on one sign per intersection. Signs will have standardized mountings and trim. Each sign location shall include specially designed landscaped areas to create a setting.

c. Information Signs. Public information signs are designed for public facilities and services such as parks, marshes and marinas. Trim and colors are to be unified with the basic public sign theme.

d. Traffic and Parking Control Signs. Traffic control and parking signs shall be designed with standard copy faces and shall be trimmed in a manner consistent with Bayfront motif. Exact sizes and locations are required by state regulation.

a. Hotel/Motel, RV Parks, Restaurants, and Retail-Commercial. Total copy area for all identification signs combined shall be limited to not more than 50 square feet per parcel (except additional signage for high- and mid-rise hotels is permitted per subsection (B)(3)(e) of this section). Signs may be wall signs and/or ground signs. Ground signs may be single- or double-faced but may not exceed eight feet in height. An additional changeable copy area of 25 square feet maximum shall be allowed for uses that include entertainment or convention facilities. Changeable copy area shall be single-faced only.

b. Automotive Service. Service stations shall be allowed one identification sign (nonfreeway) per lot. Signs shall be ground signs or wall signs and shall have no more than 40 square feet of copy area, six feet maximum height.

c. Industrial and Office Uses. Industrial or office uses shall be allowed one identification sign per lot, visible from the internal street. Signs shall not exceed 40 square feet in area or six feet maximum in height. Total sign area may include a directory or tenant listing if the project is multi-tenant.

a. Commercial Uses Adjacent to Freeway. Commercial uses with freeway exposure shall be allowed either wall signs or monument signs with name and/or logo. If the business logo is well established as an identity mark, then use of logo alone is preferable. Each lot may have two wall signs or one ground sign only. Only one wall sign shall be visible at a time. Maximum total copy area shall be 100 square feet. Ground signs may be doubled-faced or parallel to the roadway and are intended to be low-profile monument signs no greater than eight feet in height.

b. Automotive Service. Service stations with freeway exposure shall be allowed freeway identification signs. Sizes shall be as small as possible and still have freeway identity, in no case to exceed 50 square feet total sign area. Such signs shall be subject to review by the Zoning Administrator.

c. Corner Lots. The identification allowance for sign development on corner lots may be divided to provide for a sign on each frontage; however, the total allowance for both signs combined is not to exceed 50 square feet.

d. Multi-tenant Buildings or Complexes. Office, retail-commercial, and industrial uses that are multi-tenant shall be allowed additional tenant identification signs; each tenant shall be allowed a maximum of three square feet on or adjacent to the entry door. These tenant signs shall be visible from on-site parking and/or pedestrian walkways, but not intended to be readable from public streets.

e. High-Rise Hotel Building Wall Signs. Hotel name signs shall be allowed on hotel buildings greater than eight stories in height. Two signs shall be allowed per building, 300 square feet maximum for each sign. Individual letters or logo only; maximum sign height shall be seven feet. Sign design and lettering shall not permit perching by avian predators of the California least tern, light-footed clapper rail, or Belding’s savannah sparrow.

f. Directional and Information Signs. These signs shall be directional in nature and shall not be identification signs. Their maximum height shall be four feet with four square feet maximum copy area per side.

g. Special Event Signs (Temporary). Special events such as grand openings shall be allowed temporary signs. Such signs shall be allowed in accordance with Chapter 19.60 CVMC.

h. Construction Signs (Temporary). Signs for owners, contractors and subcontractors, architects, etc., for new projects under construction shall be allowed in accordance with Chapter 19.60 CVMC. (Ord. 3352 § 2, 2015; Ord. 3238 § 2 (Exh. B, C), 2012; Ord. 2665, 1996; Ord. 2613, 1994; Ord. 2532, 1992; Res. 11903, 1985).